What is the goal and purpose of your page? If your message is not clear, people might lose interest. Do you want to add fans to your page just for numbers or do you want highly targeted engaged people that will connect with your content?
2. Create a content schedule.
Post consistently. Post every day at the same time. Use scheduling tools like Hootsuite, social omph or even fb’s own scheduling feature.
3. Create a wide variety of content throughout the day.
Content could vary from articles, pics of your life, inspirational, or posting your products. (Product posts should be approx 10-20% only of your posts) seek to add value, not sell. Remember fb is a social platform! I recommend 8-10 times a day. Yep you heard me! On your fanpage only! Not your profile! Do not do business on your profile. Fb’s algorithms are such that only a small percentage of your fans see your posts. The more you post, the more they are likely to see and engage!
4. When people like your content that are not connected to you, you can now invite them to like your page.
5.Use other fanpages to add value and comment with your fanpage
Did you know that if you are the administrator or owner of a fanpage you can comment as that fanpage? This is a jewel of a tip! If you take a long at the post you are commenting on, at the top right hand side will be a little box you can click on that has a drop down menu where you can select post as yourself, or as your fanpage! You’re welcome. 😉
Don’t be discouraged if very few like it. Out of 5,000 friends I only had about 200 likes at first. Many people ignore the invite to like or just forget to do it. Don’t be afraid to personally invite with a private fb message! Don’t just get people to like your fanpage to get a “Like”. It’s better to have fans that will engage with your page (like, comment and share) your posts, then to have someone just there as a number. Overall it will hurt the engagement of the page. Here is how you connect your fanpage to your profile:
If you have a logo, make sure that you are consistent with the look of your fanpage with colours and logos as you are with your website, and other social media sites. If it looks completely different people will have a difficult time identifying that it’s the same business. Consistency is key! It is also better to have a personal profile pic in the profile pic area versus having a logo. Have the logo in the cover photo instead. People are more likely to connect to a face than a logo.
8. Fb ads, promote posts that organically do well
If you are even thinking of purchasing ads I recommend to not do this unless you have done the above! If you are thinking of doing it, make sure you study, there are lots of free tutorials, but if you’re looking for a paid one, I trust and recommend Sandi Krakowski’s FB ADS.
9. Hire someone who knows what they are doing!!
If you don’t have the time or energy to figure it all out, perhaps it may be wise to hire a social media manager. Sometimes the time you save by doing this is unbelievable, and the return on your investment can be HUGE! If you are considering this and don’t know where to begin, I encourage you to hop on to my fanpage Birth Your Call, and ask questions, I’d be happy to help!
10. Network/street team
Create a small group of fans or people to help, that are already highly supportive of you. Don’t be afraid to ask for their help and get them to personally invite their followers. Becoming a part of fb groups in your niche can also be a great way to increase your reach, and build relationships!