What Does Crowdfunding Have to Do With Marketing My Book?

by Sharon Jenkins on June 2, 2016

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“Crowdfunding is the new black.” ― Rowena Wiseman

Imagine having a great idea and wanting to share it with the world. Once that idea peeks into your consciousness, you wake up every morning with it percolating in your head. It starts there and then it travels to your heart, slowly consuming you until it has every fiber of your being calling out to attend to its beckoning. Often that idea comes with a price tag. Rarely can you create and implement an idea without accruing some type of cost.

For an author, the price tag varies depending on the book design and its debut in the world of publishing. It has often been said that the epitome of true success is when you can find someone else to finance your dream or idea and share the benefits. Crowdfunding allows you to do just that. Oxford Dictionary defines crowdfunding as “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” So it’s a great way to raise the money to finance and market your book project. There are hundreds of crowdfunding or crowdsourcing websites out there, but the granddaddies are Kickstarter and Indiegogo.
A fairly new crowdfunding source for creatives is Patreon. Their tagline is, “We want to help every creator in the world achieve sustainable income.” It differs from the previously mentioned crowdfunding websites because it’s specifically designed for creative individuals like writers, musicians, artists, etc. Patreon also allows you to create a monthly flow of income so that you can concentrate on your craft and be as creative as you want to be. So whether you are an aspiring author starting a new book project or are a seasoned author looking to expand your writing business, Patreon, may be just right for you.
Once you decide to do a crowdfunding campaign and where you are going to host it, here are a few essentials:
1.  Email list for email marketing (ex. MailChimp or Constant Contact)
2. Have profiles on social media platforms such as Snapchat, Periscope, Google+, Twitter, Facebook, Instagram, or Tumblr
3.  A separate Facebook page or website that serves as your crowdfunding central office
4.  A blog
5.   A marketing video

So how does this help you market your book? 30 days before you actually start your campaign, you should initiate the marketing buzz about its imminent arrival with a “Save-the-Date.” Once the campaign has started, experts recommend that you launch a marketing movement enlisting others to support you in getting the word out about your campaign. You can get started by promoting your book on social media, through email marketing, on YouTube, or anywhere else you can create a marketing flash mob. In essence for the length of your campaign, you will become a “lean, mean marketing machine” promoting your book and the campaign with a little help from your friends.
The benefits of doing a crowdfunding campaign are you may raise your entire budget for your publishing idea, and you will create an audience for your book before it’s even published!

Sharon C. Jenkins is a serial “authorpreneur” and a consummate entrepreneur. Her main mission in life is to help authors and small businesses increase their “brandwidth” and to successfully pursue their passion for writing excellence. She is the Inspirational Principal for The Master Communicator’s Writing Services. Her writing services and books are tools that assist others in realizing their literary dreams and achieve excellence in their business. She has two great loves in her life: writing and helping others. You can join her on Patreon at https://patreon.com/invite/lnjvq. Happy Crowdfunding!

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